---
title: About us
---
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# Part of the Teams Behind Media Technology*Across Europe, the US & Beyond*
[Book A Strategy Call](https://www.craftsmensoftware.com/contact-us?hsLang=en) [How We Work](https://www.craftsmensoftware.com/how-we-work?hsLang=en)
Trusted by
*Clients In*
Norway
Sweden
Denmark
United Kingdom
Germany
Spain
USA
- Norway
- Sweden
- Denmark
- United Kingdom
- Germany
- Spain
- USA
## *A Stable Partner* Through Every Technology Shift
Technology companies across Europe and the USA are under pressure to move faster, operate leaner and keep adapting to what the market demands next. Since 2011, Craftsmen has been the engineering partner helping media and broadcast companies through that shift: not as a staffing vendor, but as AI-native software teams embedded in product development, with senior-led delivery from the first sprint to long-term evolution.
Our 97+ engineers are continuously trained through the [Craftsmen Excellence Academy](https://www.linkedin.com/company/craftsmen-software-excellence-academy/), where AI-native workflows, modern engineering practices, security-first thinking and Scandinavian work standards are the baseline. Every software maestro joining a client squad brings that mindset from day one, and 92.85% of our clients stay with us for the long term.
A team
you can trust
## Thought Leaders
### Mahmudul Haque Azad
Founder & CEO
[LinkedIn](https://www.linkedin.com/in/mahmudazad/)
Mahmudul Haque Azad is a visionary leader with over 20 years of experience in software development and media technology, including more than 14 years collaborating with Scandinavian companies. His tenure at Vizrt was particularly notable, where he led the company’s largest R&D center as Head of R&D in Bangladesh.
Under his leadership, his team spearheaded the development of an advanced Media Asset Management System and real-time sports analysis, while introducing groundbreaking automation processes. He also managed key integrations with Vizrt’s global R&D hubs in Norway, Sweden, and Switzerland, ensuring seamless collaboration across the company’s international operations.
Mahmudul’s leadership at Vizrt helped shape the company’s global impact, delivering cutting-edge solutions that were adopted by major broadcasters such as CNN, Fox, and NatGeo. His ability to drive innovation and streamline workflows significantly reduced product release times and enhanced the technological capabilities of the company. Mahmudul's technical expertise and strategic vision were instrumental in making Vizrt a leader in media technology.
Now, as the Founder and CEO of Craftsmen, Mahmudul continues to lead with excellence. His deep Scandinavian expertise and experience in media technology fuel Craftsmen's ability to deliver bespoke, high-quality software solutions to clients worldwide. His commitment to innovation and excellence solidifies his position as a key figure in global software and media development.
### Kristian Bruarøy
Vice President, Craftsmen Norway
[LinkedIn](https://www.linkedin.com/in/kristianbruaroy/)
Kristian Bruarøy brings over 20 years of project management and corporate leadership expertise. He has a unique skill set that bridges content creation, technology, and business strategy. His deep knowledge of digital innovation, strategy, and business development has made him a sought-after advisor for startups, scaling companies, and established enterprises.
Throughout his career, Kristian has consistently driven innovation, particularly in the digital media space. He has extensive experience across various industries, notably in media, technology, aquaculture, maritime, fintech, and green industries. Many in the media world recognize Kristian from his 17 years at TV 2, where he played a pivotal role in building and leading TV 2 Norway's streaming service. As EVP, Kristian led the service for four years, helping it become a cornerstone of the company's digital strategy.
In addition to his media experience, Kristian has a broad international network and a reputation for understanding complex challenges. His ability to ensure seamless collaboration between technology, business, and product teams has been key to his success in multiple sectors.
### Jean-Reynald Vivien-Gayout de Falco
Country Manager, Craftsmen France
[LinkedIn](https://www.linkedin.com/in/jean-reynald-vivien/)
Jean-Reynald Vivien-Gayout de Falco brings over 16 years of experience in IT, combining deep technical expertise with strategic insight across multiple industries. Known for his adaptability and results-driven mindset, Jean-Reynald has consistently played a key role in aligning technology with business objectives to drive digital transformation and operational excellence.
Throughout his career, he has successfully led initiatives spanning cybersecurity awareness, infrastructure modernization, cloud integration, and digital innovation. His cross-functional approach has enabled seamless collaboration between technical teams, business stakeholders, and end users, ensuring the delivery of scalable and impactful solutions.
Jean-Reynald's professional journey has taken him through a range of sectors including public administration, defense, education, and enterprise IT. His background includes not only technical project execution, but also advisory roles where his clear communication style and analytical thinking have helped organizations make informed, forward-looking decisions. With international exposure and a strong sense of purpose, Jean-Reynald is recognized as a trusted partner in the implementation of strategic IT programs.
**We are a team before we are a company.** Engineers, architects and product minds working from Leeds, Bergen, Paris and Dhaka, learning together in our own Excellence Academy and sharing what they know. Our engineers are Claude-certified, fluent in AI-assisted workflows and trained in security-first habits, and they are led by seniors who have built broadcast platforms themselves. We stay with the same clients for years, because we are not a vendor you brief and wait on. We are the team that sits next to yours.
## 15+ years *in media tech*
Scroll to explore Swipe to explore
### From Day One
Building trust and establishing a strong partnership from the beginning.
### Growing Together
Evolving and achieving progress through shared ambitions.
### Working as One
Operating as an extension of the client’s team, with shared ownership and collaboration.
### Through Every Transformation
Staying alongside our partners through every technological shift and industry transformation, continuously adapting as media technology evolves.
**From Day One**Trust from the start
**Growing Together**Shared ambition
**Working as One**Shared ownership
**Through Every Transformation**Adapting as media evolves
## Learn More about *Craftsmen*
01What does Craftsmen do for media and broadcast companies?
02Which media technology companies has Craftsmen worked with?
03Does Craftsmen provide ongoing software development?
04How do Craftsmen engineers work with our internal team?
05How does Craftsmen maintain product knowledge over time?
06Where is Craftsmen based, and where do its engineers work?
07What does working with an AI-native engineering team mean in practice?
08How does Craftsmen protect our code, data, and confidential information?
### What does Craftsmen do for media and broadcast companies?
Craftsmen provides embedded software engineering teams for media, broadcast, streaming, and newsroom technology companies. We work inside your product team to build, maintain, and improve your software.
### Which media technology companies has Craftsmen worked with?
Our clients include Mimir, Vimond, Saga, CuttingRoom, and M2A Media. These partnerships span media asset management, newsroom systems, video editing, streaming, and live video distribution.
### Does Craftsmen provide ongoing software development?
Yes. Our focus is long-term product development, covering new features, maintenance, integrations, and modernisation as your roadmap evolves.
### How do Craftsmen engineers work with our internal team?
Our engineers work directly within your tools, workflows, and engineering standards. They join planning, development, code reviews, testing, and releases alongside your internal team.
### How does Craftsmen maintain product knowledge over time?
Long-term team continuity helps retain knowledge of your product and codebase. Documentation, shared code reviews, and daily collaboration help keep that knowledge accessible across the team.
### Where is Craftsmen based, and where do its engineers work?
Craftsmen is headquartered in the UK, with engineering teams in Dhaka and partnership offices in Bergen and Paris. Our engineers collaborate directly with your product team.
### What does working with an AI-native engineering team mean in practice?
AI is part of our daily engineering workflow, with engineers accountable for the output. We use it across implementation, testing, reviews, debugging, and documentation, supported by continuous training through the Craftsmen Excellence Academy.
### How does Craftsmen protect our code, data, and confidential information?
Documented security and privacy practices govern access to client systems and information, supported by ISO-certified management systems. Our Trust Centre explains these practices, while our Privacy Policy covers personal information collected through our website.
## Looking for A Trusted AI-native Partner?
Our engineers work inside your product team, bringing broadcast experience and AI-native workflows. Let’s talk about your platform, your roadmap and where you need support.
[Book a Strategy Call →](https://www.craftsmensoftware.com/contact-us?hsLang=en)
[ Book Free 1:1 with Mahmudul Haque Azad CEO & Janitor, Craftsmen](https://www.craftsmensoftware.com/contact-us?hsLang=en)
Book Free 1:1 with Mahmudul Haque Azad
CEO & Janitor, Craftsmen
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### ABOUT CRAFTSMEN
The Team[Our Partnership Model](https://www.craftsmensoftware.com/how-we-work?hsLang=en)[Client Stories](https://www.craftsmensoftware.com/client-success-stories?hsLang=en)[Career](https://careers.craftsmensoftware.com/)[FAQ](https://www.craftsmensoftware.com/frequently-asked-questions-faq?hsLang=en)[Privacy Policy](https://www.craftsmensoftware.com/privacy-policy?hsLang=en)
### HEADQUARTERS
Craftsmen UK
One Sovereign Quay, Bridge End, Leeds, West Yorkshire LS1 4AG, United Kingdom
### OPERATIONAL HUB
Craftsmen Bangladesh
Plot # 316, Lane # 4, DOHS Baridhara, Dhaka 1206, Bangladesh
### SALES & PARTNERSHIP
Craftsmen Norway
Kong Oscars gate 66, 68, 5017 Bergen, Norway
Craftsmen France
6 Avenue Pierre Grenier, 92100 Boulogne-Billancourt, Paris, France
### A TEAM YOU CAN TRUST
[](https://www.craftsmensoftware.com/trust-centre?hsLang=en)[](https://www.craftsmensoftware.com/trust-centre?hsLang=en)[](https://www.craftsmensoftware.com/trust-centre?hsLang=en)
[](https://www.glassdoor.com/Overview/Working-at-Craftsmen-EI_IE3004266.11,20.htm)[](https://www.craftsmensoftware.com/blog/craftsmen-thrives-at-goodfirms-by-offering-scalable-robust-software-solutions-developed-with-quality-by-maestros?hsLang=en)
© 2026 Craftsmen. All rights reserved.
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