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Since 2019, Craftsmen has worked as part of the software team behind a UK-based, cloud-native live video company whose platform supports major broadcasters, streaming platforms, and global sports events, including FIFA-scale productions. We contribute to the technology behind these high-pressure live workflows, helping the platform evolve, scale and perform reliably for audiences worldwide.
Engineering alongside the client's team
Craftsmen complements the client's UK engineering team with dedicated software engineers who work within the same product roadmap, sprint cycles and release process, contributing to the continued evolution of its cloud-native live video technology.
Media expertise
Engineers experienced in live video, broadcast workflows and media technology, with an understanding of what shipping into systems that cannot fail during a live broadcast actually requires.
Cloud engineering
Working inside the client's AWS-native infrastructure, APIs and distributed systems built to handle large, unpredictable spikes in demand around major live events.
Long-term product context
A continuous partnership since 2019 gives the team the architectural and product context to contribute beyond isolated tickets or short-term projects.
Live video leaves no room for a second take
A small set of realities shapes every engineering decision on a platform built for live sport and broadcast streaming.
Where Craftsmen engineers contribute
The work spans ongoing product development, live media workflows, cloud-native services and integrations within the client's existing platform and engineering organisation.
Product development
Ongoing feature development and platform evolution within the client's existing roadmap and release process.
Live media workflows
Engineering across ingest, dynamic distribution and on-demand conversion workflows supporting live video delivery.
Cloud-native services
Development across AWS Lambda, EC2, API-driven services and distributed components designed for live workloads.
APIs & integrations
Work across public APIs and platform integrations that connect services and support broader media workflows.
Working inside an AWS-native live media architecture
Our engineers work directly within the client's existing architecture and technology choices.
The environment our engineers contribute to
These figures describe the scale of the platform and the operating environment in which the wider engineering organisation, including Craftsmen engineers, works.
The platform is trusted by major broadcasters, sports federations and media rights holders across the globe.
Recognized across broadcast technology
The client and its platform have received recognition from leading organizations across the broadcast and media technology industry.
TVBEurope
Recognition for cloud-based broadcast technology
NAB Show
CONNECT Category Winner
IBC 2022
Technology Participant
Seven Years of Engineering Partnership
It builds product context, architectural understanding and the confidence to contribute as the platform changes. Craftsmen has remained part of this engineering organisation since 2019, working alongside the client through continued product and platform evolution.
We also support live operations for the platform
Craftsmen separately supports operational work for this platform, helping keep high-volume live workflows running day to day. That side of the partnership has its own case study.
Read the ops support case study →
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Oct 19, 2026, 7:08:34 PM
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